Drive Kinetic Typography

Drive is a beautiful song by The Cars. I created a kinetic typography using its lyric to emphasize the story

Creative Brief

Create a 30 - 60s text animation:

  • Look for ways to use type as graphic elements
  • Keep timing lively and interesting
  • communicate clearly and legibly
  • Ensure a cohesive look to the piece!.

Solution

Drive is a classic rock song by The Cars that has an interesting lyric. I used the word as road objects accompanying the singer to the destination. The atmosphere in the video emphasized the meaning of the lyric.

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