Creative Brief

Create a 30 - 60s text animation:

• Look for ways to use type as graphic elements
• Keep timing lively and interesting
• communicate clearly and legibly
• Ensure a cohesive look to the piece!.

Solution

Drive is a classic rock song by The Cars that has an interesting lyric. I used the word as road objects accompanying the singer to the destination. The atmosphere in the video emphasized the meaning of the lyric.