Using an infographic style for the promotion not only makes the product informative, but it also makes the product more personal and believable.
The Ultimate Bundle needs a short video that can promote the launch of The Ultimate Healthy Living Bundle. It need to show all benefits of this e-books bundle.
After sending some alternative storyboards to the client, they decided to go with the the infographic style. This style would show product benefits in a clear and easy to understand way. I believe that by using client's own voice to tell their life story, the video became more personal and believable.